This is one reason I can't enjoy LeBron as a player. If much of the media and sports world didn't show this so blatantly I'd be perfectly fine about all of this. That's why to me, it seems like a lot of his success feels cradled because of this right here. What's making me roll my eyes is how now all of a sudden it's cool to throw MJ under the bus when not even a 81 point game could dethrone him in the eyes of many analyst in the past. I have to agree with alam on here who said, the over saturation of trying to push for LeBron to pass MJ is because of Kobe.
This is also a very good point. I definitely agree with the marketability behind the "Next Jordan" theme, always have. It's profitable and keeps fans tuned in. However LeBron has never shied upon from playing it up. The huge Lion tattoo (King label), when people kept calling Curry his competition last season and asking him about that 50 40 90 season performance. And there was an article saying him and anonymous players aren't partial to Curry because of the attention he recently has gotten, I don't know how legit it was though. But I agree with a lot of this.
I've seen the highlight from the game tonight where Curry has LeBron on him and is dribbling all over the place trying to shake him and then finally does and goes in for the layup a bunch of times now. Every single time, the ESPN anchor calls out Kevin love for not coming over to help. I know ESPN loves LeBron, but good god I have never seen such blatant favoritism and attempts to never make a guy look bad. There was another play from the game where they did something similar but I forget what it was at the moment. Steph made a nice play, it's ok to just say that, or even clown on LeBron a little, doesn't take away from his greatness. It always goes through my head when I see ESPN do this s*** how they used to openly mock Kobe during his final season. They showed entire highlight reels of him missing shot after shot in a game while laughing, incredibly disrespectful to a legend. Clearly someone high up liked LeBron and hates Kobe as I've said many times, same as some higher-ups there are clearly Patriots, Sox, Yankees fans as the network has a major east coast bias and even covers certain irrelevant teams just because they're in the east time zone.
The issue with such a focus on players in marketing is that it hurts the league in the long run. When people stay loyal and support teams the keep watching, when they just like a player or two, when that player goes away so does their attention. The NFL and MLB both market teams first and then players which helps them stay on top of the ratings game. Its not that you don't market the players, its that the teams come first. I think the biggest issue with Bron is that all the hype that the media built up before he even said or did anything. Before he even played one NBA game we were all being told that he was the GOAT in the marking, he was "king", he was magic but better. It soured most people I know opinions of him before he even opened his mouth.
Mark Jackson is the worst... he jumps at every opportunity to criticize the warriors, praises bron like he is Jesus, and talks bad about the Cavs like you illustrated. It is terrible. Then If JVG chimes in to correct him, its like they mute the mans mic lol. On another note, so far Durant is killing it on both ends of the court where as Bron legitimately seems to be slowing down. He is still a great player, but it seems like he is starting to lose a step.
I noticed when he shot 9-20, had 8 to's and under performed in game one how they didn't mention those things, much but only his point total. And then went on blame it on tiredness, like it's been the go to thing for years when he loses in a fashion they hope he doesn't. Then when he wins it's back to praising him for being the most healthy, athletically gifted stamina having player we've witnessed. LeBron is great, he's one of the best to ever do it, like I and you said, critiquing him like every other player isn't going to erase his career accomplishments. He's cemented his legacy already and pretty soon he'll be retiring, so it's not like it's going to affect anything, he himself said he has nothing to prove anymore. For me that's what takes the joy out of it. You want to see a player rebound and prove people wrong after they perform a certain way, but the way LeBron is cradled for his game and career to be made as flaw free, makes it hard to enjoy those things. I've never seen a player's rep protected to delicately since Jordan. That's the only similarity between the two.
I don't like how lebron handles a lot of things but I completely agreed and enjoyed how he responded to this dumb question