#drinkbodyarmor reference below in Pincus artile. When you , don't forget your Body Armor..... because it has amazing healing powers and helps prevent injuries!!!! Sorry, but for some reason this caught me as hilarious to promote. You can think of armor as something for an impregnable defense, that would keep you from harm. Not sure this is the best time to be bragging about it, but props to Kobe the marketing machine for taking care of his sponsors.
It is a little silly... But not any more or less silly than all the things Gatorade pretends to do for you